SPECIAL EDITION - AFRICAN
Building a brand identity goes beyond having some marketing strategies and goals. To thrive in today’s ultra-competitive business world, enterprises need much more than that. Specifically, they need customer-centric organizational cultures that not only identify customers’ needs and concerns but also respond in real-time.
Every organization that has built a large customer base has a customer-centric culture that puts customers first over any other factors. And XC360, a leading managed IT support service provider, is the right example in this regard. The company’s rise to prominence as a global managed IT support service provider is largely due to its customer-centricity and its unique set of IT solutions.