How many of you have been lucky enough to visit Google’s office or a similar world-renowned corporation like Facebook or Apple?
If you have ever walked into such office environments, you might have noticed the peculiar look and ambiance that it's every nook and corner exudes. From the color-coded pattern of the brand to the establishment of the logo everywhere, you can see how such organizations strategically implement the brand through the designing of offices.
Because, effective workplace branding represents not just the organization’s duty and task, but the atmosphere and the mood of the employees working inside and sharing the office. Also, such branding significantly impacts on employee performance beyond the expectations of business owners.
Here you can read in brief about how the office designing plays a prominent role in branding an organization.
- Establish Identity
In reality, your office and the physical items present inside are the best options to display your goals and imagination for the business. However, the vast majority of entrepreneurs are unaware of these factors significance in creating an identity for their brand.
You can establish the brand identity by showing the brand’s color, shape, and details such as the logo, or slogan inside the office. Or else, you can make use of the music that plays in the common area or the message that you leave near to the vending machine to establish the identity. All these approaches can create your brand’s impression among customers, employees, and other competitors in the industry.
- Boost Employee Motivation
Creating a relaxed environment and a comfortable work experience inside the office is one of the best ways to enhance employee productivity in your organization. Your employees must feel like they are working inside a homely environment if you want to get better output from them. To attain this, you need to construct your office infrastructure more sociable and friendly. Such an interactive work environment can enable employees to stay away from their professional/personal difficulties. And, they would feel like to stay fresh and work for the organization.
- Create Consistency
If you feel like you have already accomplished in creating a digital presence for your brand, you must achieve the same effect with your physical environment (the office) as well. If your digital space is being created with contemporary and imaginative impressions with the use of unconventional color and shape, you must replicate the things in your office too. This similarity between digital and physical patterns can keep your brand consistent and unique.
- Attract Customers
The first thing that people notice when they walk into your office premise is its infrastructure. This happens especially when a new customer pays a visit to the building.
Your office should tell what kind of business you are managing and what you are trying to achieve through this. The customers will see how much does the office design stays close to the brand and its array of services. Thus, you must make your customers believe in your brand through your office design.