Role of Technology in Modern Marketing

Role of Technology in Modern Marketing

Think about how businesses used to market products— to buy ads in newspapers and magazines, put signs around the shop, and have salespeople go door-to-door. While these things still occur, nowadays you are much more likely to receive an advertisement email, read a tweet, or check out a search engine website. Technology has changed the way of selling products.

With the rise of the Internet at the turn of 21st century and the rapid proliferation of devices that provide fast and easy access to its millions of portals, customers are finding new ways to connect with companies and goods. Technologies, such as cloud, Internet, social media, and customer relationship management systems, have a major impact on modern marketing.

  • Role of Marketing

Historically, the role of marketing has changed over time. The role of marketing shifted to customer relationship growth and management. Today, marketers are still engaged in developing these relationships more than 10 years after this new role has been adopted. Although the role of marketing due to technology has not changed, the dynamic power of buyer seller relationships, corporate attitudes towards the brand and marketing approaches have all been inextricably changed by the rapid development of technology. 

Marketers today maintain the credibility of the company. Just creating a product and forcing it on consumers does not work anymore. Marketing is now forced to listen to consumers and find ways to convert conversations into personalized goods that are affordable and better than rivals' products. It also needs to find ways to infuse its goods with the best service capable of winning digital brand ambassadors who can convey brand value through their contacts. Regardless of the strategy, the reality remains that sometimes businesses are no longer responsible for the communication process, their brand message, and even their pricing models.

  • Role of Technology

By using the Internet, users have gained access to a myriad of timeless, vital and verifiable data from all around the globe. Users can obtain useful information about companies and their goods with just a click of a button. You can compare goods, find lower prices, read reviews, and even share product quality and customer satisfaction with other users. With the proliferation of social media including Facebook, Twitter, Pinterest, Instagram, and so on, users can get direct feedback through their contacts on good and bad items. 

Technology helps businesses grow and thrive, builds relationships, improves organizational efficiency, empowers people to learn about each other, and has a major impact on how businesses interact with prospective clients. Each marketer begins to see technology as a significant development and growth factor.

  • Advertisement and Promotion

Through social media and the Internet, marketing's attitude towards the development of advertising and promotions has drastically changed. Companies will continue to strengthen their customer relationships with crowd sourcing and they achieve winning advertisement at cheaper rates. 


Marketing and its principles are evolving and will certainly continue to change. Technology plays a significant role in bringing the change in modern marketing. It is an important tool to reach target customers. Once we understand the new era marketing trends, we realize that the new age marketers have worked hard to bring marketing closer to our day-to-day life.

Comments (1)

  1. I always was interested in this topic and still am, regards for posting.

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