Technology

How Technology is Shaping the Event Management Industry?

“Finally, my son is getting married. Before inviting people, I immediately should book the best event management service provider in the city to make our function easier and momentous.”

This is how one of my relatives responded when his son’s marriage got fixed.

Unlike the past, people seemingly provide priority to event management vendors with regard to an event. Whether it is the launching ceremony of a multinational company or a wedding night or the funeral rites of an individual, the role of event providers on occasions is essential. This is because of the advanced changes happened within the industry over the past few years. As technology evolves more with the industry, solution providers modernize events. And, because of these advancements, the event industry has grown all around the world.  

That being said, in this article, we discuss the key technological factors that are shaping the event management industry in this millennium

Facial Recognition

Facial Recognition

Facial recognition is definitely an aspect of the event-tech that is on its way up. It has already made significant marks on the event management industry with a lot of non-corporate events such as music festivals, concerts, and some major sports events using the tech in many creative ways. 

Today, we can use facial recognition technology to identify and register attendees in events, behavior mapping, and attendee management. With the help of self-check-in booths, face-based recognition can now record your attendees and it prints their badge in about nine seconds. Besides, self-check-in booths help to save your labor costs, and it can ensure more security for the event.

Virtual Reality

virtual reality

This time last year, Virtual Reality (VR) adoption has appeared to be very much on the rise, and many of us speculated about how it would affect the event industry. It's fair to say then, VR has exploded into the mainstream, and it proved many exciting use cases in events. 

VR plays a major role in attendee engagement by providing the event planners several ways to leverage its expertise to create interactive displays, and on-site experiences. With VR, solution providers transfer their visitors to a brand of the art world that they never experienced in life. To provide this experience, the VR technique simply makes some changes with the perspective of the viewer.

Event Data

event data

Event data is considered to be the future of technology. As people become more reliant on personal devices and expand their digital footprints, data collection has become an easier task for event planners. And, because of this, tech professionals often emphasize the importance of data and data security in events. 

In addition, most experienced solution providers use data to create highly personalized and meaningful events. Regarding this, data security plans have already set in motion with policies such as GDPR. In short, event data and data security will be the central priority in the upcoming years.

 

Drones

Drones

Drones can perform various functions than just flying. Events like Super Bowl, Winter Olympics, etc. have used drones in the past to mesmerize attendees with breathtaking drone shows. 

Besides, drowns are a big asset in terms of event security and surveillance. Drones regularly conduct search and rescue missions, assess crime scenes, and monitor events. Thus, with an array of innovative drones, drone technology will play a major role in events in the coming future.

 

RFID (Radio Frequency Identification)

RFID (Radio Frequency Identification)

Wearable tech has gained utmost popularity over the past few years. Since RFID is a part of wearable tech trends, it can make many implications in the event industry. RFID functions from event ticketing to attendee mapping. Also, it enables bands and other wearable gadgets along with Beacon technology. And, this will be one of the most used event technologies in the coming years.  

In addition, RFID attendee tracking systems make use of RFID technology to store useful information for various types of events, including the following:

 

  • Trade shows
  • Conferences
  • Exhibitions
  • Competitions
  • Other corporate events
  • Any large-scale gatherings

 

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