It's an obvious fact that internet business patterns go back and forth. This year, buyers are shopping a ton uniquely in contrast to they did even a year prior. The things we are purchasing today are most likely a great deal not quite the same as the things our folks purchased when they were our age. Furthermore, everybody realizes advertising has changed fundamentally as innovative progressions have arrived at twist speed. Companies embracing online marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online shoppers. That number is expected to skyrocket to $2.14 billion by 2021. Here are some exciting ecommerce trends:
Personalization and customer commitment
Compared to traditional retail stores, e-commerce stores lack face-to-face personal interaction. Online stores do not have a retail clerk who can recommend products based on your interests, tastes, and preferences. To mimic this experience, e-commerce companies are taking advantage of customization opportunities throughout the purchasing journey. Like online course providers replace the need for in-person instruction, e-commerce replaces the need for in-store retail experiences. By using online personal data, such as search queries, page visits, and purchasing history, brands are transforming their online stores to best meet the needs and interests of customers. For example, sign in to your Amazon account. You'll find recommended products based on past purchases, ads tailored to your search history, and a marketing copy that speaks directly to you. Expect more brands to follow suit as customization technology becomes easier to integrate into e-commerce sites.
AI, assistants, and chat bots
In 2019, robots will invade e-commerce stores. Well, robots such as chat bots and artificial intelligence (AI) designed to enhance a customer's overall shopping experience. Artificial intelligence assistants can handle a number of tasks typically assigned to a human, such as inventory management or inquiry management. These digital assistants perform various processes, allowing you to focus more on other aspects of business management. For example, chat bots can meet a number of customer service needs, from answering questions about a product to discussing a complaint. Artificial intelligence and chat bots also draw conversations from their customers and evolve to offer users a personalized e-commerce experience.
Interactive product Visualization
We all hesitated to press the "Buy" button when shopping online. Before entering your payment information, you start asking yourself: "Will this product is exactly what I need?", "Is it a quality product? Or is it a draw?
Therefore, we have a great need to interact with a product before we commit to a purchase. Online reviews and trends of influence are not enough. We want to see the product, feel it, hold it in our hands and eliminate any feeling of the doubt before buying it. While we were once satisfied with high-quality product images, current technology allows us to use virtual reality, 3D imaging, augmented reality, and more, to interact with a product in the comfort of our laptop or our Smartphone. Even e-commerce product videos have evolved to become more appealing. What used to be a cheese infomercial was transformed into an immersive online shopping experience at degree 360. Interactive product visualization technology aims to provide online consumers with tangible store experience and dispel hesitation before buying. For example, Converse offers customers the ability to customize their shoes online. During this process, users build their own design by rotating, flipping and zooming in on the shoe. Before submitting their order, customers have full confidence in making the shoes they desire thanks to the interactive nature of the process.
More bespoke retail experiences
Did you think that e-commerce was destroying brick and mortar stores? If so, think again. Although many big box stores are bankrupt, retail experiences will not go away - they simply adapt to a new reality. Do you remember the experience of the physical product in person we just talked about? While interactive product technology, personalization, and chat bots all reproduce this feeling online, no technology can truly replace every detail of an in-store experience. With this in mind, brands are creating immersive retail experiences to further drive sales, hire more salespeople and build lasting relationships with customers. For example, Amazon launches stores, named “4-star,” across the United States. In these stores, you can interact with Amazon devices and best products in person. Other brands taking advantage of this new reality are brick and click stores, which combine a unified retail and e-commerce experience. These brands open retail stores with less square footage and fewer employees, but a more personalized and interactive store visit.
Flourishing same-day delivery
Although the boundaries between online and traditional commerce are becoming increasingly blurred, one of the main differences between these channels is still the time to deliver products. In traditional stores, customers usually receive goods immediately, whereas when shopping online they usually have to wait a few days for them. According to the e-delivery Index report, only 6 percent, leading European e-commerce companies to deliver products on the same day, and the average delivery time for European retailers is 3.1 days. Experts indicate that 2019 will be the year in which e-commerce companies will devote a lot of attention and resources to efforts to accelerate their deliveries independently and in cooperation with logistics partner). This, in turn, may lead to the flourishing of the same day delivery service, which will undoubtedly please e-consumers.
Whatever the trend of the 2019 online business you choose to pursue, do it with the intention of providing a seamless and engaging shopping experience to your customers.